Hi! I'm Kris
A Creative Producer A Motion Designer A Graphic Designer A Visual Designer A Process Designer An Experience Designer A UX Designer who finds joy in
the process of creating.

Creative producer and designer with 20 years of experience in broadcast promos, motion graphics, YouTube and podcast branding, 3D, and UX. I lead projects from first idea to finished release.

  • Now: thumbnail design for Westport Studios
  • Co-founder, Scanline Heroes
  • Patchogue, NY
Pixel art Kris standing in a red shirt and jeans
CBSDreamWorks AnimationNew Line CinemaDIRECTVWestport StudiosTechnology Navigators PodcastHorus BlakBoulder Creek

01 · Producer Case Studies

Producing

Projects I led from first idea to finished release: creative direction, client and talent collaboration, scheduling, and production from live broadcast to final export.

Scanline Heroes logo
Live Streaming Network · Brand + Broadcast

Scanline Heroes

We turned a group of retro game streamers into a network of four weekly shows on Twitch and YouTube. I built the brand system, created all the motion graphics and intros, and ran the programming, talent, and live production behind it.

ROLE
Co-Founder, Creative Producer
PLATFORMS
Twitch, YouTube, Social Media
TIME
2022 to Present
How it came together

FORMATBuilt each show from scratch with segments, a logo, and music, turning solo game streams into appointment style programming.

BRANDOne network shield, a shield in its own color pair for every show, plus an animated network intro and custom segment intros for each show.

PRODUCTIONA weekly lineup of four live shows, with hosts coordinated, graphics packaged, and every stream finished for YouTube.

RESULTS600+ videos on YouTube, 25 merch designs, and two retro game demos built on the show.

Horus Blak, America The Beautiful music video still
Music Video · Post Production

Horus Blak, America The Beautiful

Two raw iPhone shots and a request for something honest. I added a third setup, rebuilt the static footage with motion, and led the edit, color, effects, and captions through eight weeks of client rounds.

ROLE
Producer & Post Production Lead
TOOLS
DaVinci Resolve
TIME
8 Weeks
How it came together

CONCEPTThe artist wanted something raw that showed where he came from, but the two shots he had wouldn't carry a full song. I pitched a third setup at the mic, in the messy room where the song was recorded, described how to shoot it, and he filmed it. It gave the edit variety and backed up the story.

POSTAdded motion to a locked down shot, matched the grade across all footage, and built hand drawn effects and lyric captions in Fusion.

CLIENTPresented options at every stage and kept what served the song, letting a few ideas go along the way.

03 · UX Case Studies

UX Work

Three projects created from interviews through to tested high fidelity prototypes: research, empathy maps, personas, wireframes, usability studies, and accessibility passes.

LifeCPR mobile app screens and logo
Mobile App + Responsive Site · Social Good

LifeCPR

Some online CPR lessons only work on certain devices and don't offer a robust way to learn. LifeCPR is a dedicated app and companion website with easy, complete CPR lessons and other lifesaving procedures.

ROLE
UX Researcher, UX Designer
TOOLS
Figma, Photoshop, Pen & Paper
TIME
4 Weeks
How it came together

RESEARCHInterviews on learning habits and CPR experience showed users want a quick, easy, accessible way to learn. Empathy maps and two personas, Molly and Claude, shaped the main flows.

TESTINGAn unmoderated usability study led to clearer lesson descriptions on the home screen, stronger navigation cues, and question numbers on every quiz page.

DELIVEREDHi fi prototype covering three flows: lesson, quiz, and certification class purchase. Plus a sitemap and responsive companion site built with progressive enhancement.

Game Place mobile app screens
Mobile App · Concept to Delivery

The Game Place

Families and individuals need a fast way to search and preview the games at an arcade. The app lets them preview every game, read reviews, plan a trip, and use incentives.

ROLE
UX Researcher, UX Designer
TOOLS
Figma, Photoshop, Pen & Paper
TIME
12 Weeks
How it came together

RESEARCHInterviews revealed two overlapping groups: ticket game players and video game players. Price, reviews, and seeing the game first came up again and again.

TESTINGTwo rounds of usability studies. The first pushed the UI to be more fun; the second added features, icon labels, and better color contrast.

DELIVEREDHi fi prototype with search, add to favorites, and add to map flows.

Dragon Scales and Kitanas website on desktop, tablet, and phone
Responsive Website · Onboarding

Dragon Scales & Kitanas

Gaming websites often have long, confusing sign ups. This site lets players create an account quickly and easily, then manage it with clear controls.

ROLE
UX Researcher, UX Designer
TOOLS
Adobe XD, Photoshop, Pen & Paper
TIME
8 Weeks
How it came together

RESEARCHPlayers want to join a game's community but hate captchas, email confirmations, and long forms. How Might We questions and Crazy Eights turned that into ideas.

TESTINGThe study surfaced a buried Create Account link and a missing Contact link. Both moved to where users expected them.

DELIVEREDDesktop, tablet, and mobile designs with a hi fi prototype for creating an account and signing in.

04 · Brand & Channel Design

Thumbnails, Shows & Logos

Thumbnails built to read at phone size, identities for YouTube channels and podcasts, and a client website. Tap any image to enlarge.

Shows, Podcasts & Sites

katemaccva.com
Full page design of the katemaccva.com website
Website designed for a client. Hover to scroll the page.

Logo Design

05 · Characters & Environments

Video Game Art

Low poly characters and locations, from concept through modeling, texturing, rigging, and animation. Animated turnarounds for Jake ↗ and Mason ↗.

Hal the Zombie

Concept, modeled, textured, rigged & posed.

Jake

Concept, modeled, textured, rigged & animated.

Mason

Concept, modeled, textured, rigged & animated.

Charlie

Concept, modeled, rigged, posed & animated.

Berserker

Concept, modeled & textured.

Subway

Interior location. Concept, modeled & textured.

Factory

Exterior location. Concept, modeled & textured.

Warehouse

Interior location. Concept, modeled & textured.

06 · Who's Behind the Pixels

About Me

Portrait of Kristian Macchia

I'm Kris. I love to create new things and processes.

I also love to share those creations and use them to entertain people. I'm addicted to learning and growing my skillset. That led to a degree in Digital Arts. I also love video games with a fervor only matched by my love of pizza. I have a degree in that as well, video games, that is. Although, if I could get a degree in pizza I would probably get that too.

Creative producing is where it all comes together for me. I get to use everything I've built over the last 20 years in editing, motion, design, UX and live production to lead projects, guide teams and see ideas all the way through to the finished release.

Here is the extended cut ›

In my broad and extensive experience I have had the opportunity to work on all phases of production. As a professional Motion Graphic Artist, 3D Animator, Editor and Producer I have had the privilege to use my skills in graphic design, video editing, animation and studio production to create or maintain brand identity through promotion and multimedia storytelling.

Some of my major accomplishments have come from editing network and studio promo pieces for large entertainment companies, writing scripts for CBS network stars, and creating motion graphics and lower thirds for commercials and broadcast. I have worked in high stress, deadline heavy positions that allowed me to rely on my creativity, communication, and problem solving skills. Through my work I have also had the chance to meet and interview TV stars, Directors, Writers and other entertainment creators from many forms of media.

I have also produced 3 skit comedy shows, directed and edited a few digital short films, headed a t-shirt company and a web design and production company, written a feature length script, and produced a YouTube web series. I have been a YouTube personality and channel manager partnered with BroadbandTV Corp./Viso Network, and I currently produce and co-star in a weekly, retro themed, multi camera show with multiple segments, recorded live and streamed on Twitch.

TOOLSPhotoshop, Illustrator, After Effects, Premiere Pro, XD, Figma, DaVinci Resolve, Asana
CERTIFICATIONGoogle UX Design Professional Certificate
CURRENT HOBBIESUkulele, VR enthusiast, making retro 8 bit games, and my video game backlog

Let's make
something together.

Hiring for a creative producer, or need thumbnails, motion graphics, or a fresh look for your show? Send me a note.

ktmfolio@gmail.com LinkedIn ↗